Zhang Jun Associate Professor Department of Marketing and Tourism Email: whzhangjun15@gmail.com Phone : +86-27-68753115 PhD, Environmental Science, University of Chinese Academy of Sciences, China (2006-2012) MBA, Tourism Management, Wuhan University, China (1998-2001) B.A. ,English, Southwest University, China (1984-1988) Curriculum Vitae

TEACHING AND RESEARCH AREAS

Ÿ Teaching courses : Culture of Tourism(undergraduate course,54 lessons),Business Ethics and CSR(undergraduate course,54 lessons),Professional English(undergraduate course,54 lessons)

Ÿ Research Areas : Tourism Management, Business Ethics

ACADEMIC EXPERIENCE

Ÿ Associate Professor of Department of Marketing and Tourism, Wuhan University, September 2005 – present

Ÿ Lecturer of Department of Tourism, Wuhan University, September 1993 –October 2005

Ÿ TA of Department of English, South-Central University of Nationalities, September 1988-June 1993

MANAGERAL AND PRACTICAL EXPERIENCE

Ÿ NO

CONSULTING AND TRAINING EXPERIENCE (GOVERNMENT OR CORPORATE)

Ÿ NO

SELECTED PUBLICATIONS

Journal Papers:

l Zhang Jun, Chen Duoping,2014, An Assessment of Quality of leisure Life: A subjective Study on the People of 80s, Strategy in Emerging Market: Management, Finance and Sustainable Development, Proceedings of 2013 International Conference on Strategic Management. Sichuan University Press. P819-825

l Zhang Jun, Kuang Yaoqiu, 2013, 5, The study of Hihg-speed Train Tourism of Wuhan City, Study and Practice, P73-79

l Zhang Jun, Kuang Yaoqiu, 2013, 4,The Dynamic Improvement of Hihg-speed Train Tourism of Wuhan City, Practice in Foreign Economic Relation and Trade, P 56-60

l Zhang Jun， Li Jie， 2011 The Overall State of Chinese citizen's leisure life: A study on the internet，The American Scholars Press,

l Zhang Jun, “The Suitability of the Construction of East Lake Resort” Study and Practice 2003, 2 P56-61

l Zhang Jun, 2005, “Tangible Utilization and Protection of Intangible Cultural Heritage in Tourism” Journal of South-central University for Nationalities Vol.25 No.3

l Zhang Jun, 2005, “On the Authenticity of Tourism Folklore and the Reality Folklore Tour” Tourism Tribune Vol.20

l Zhang Jun, Jiang Xin, 2005,10 “The Evolvement of the Tourism Location in Wuhan” Study and Practice P 56-62

l Zhang Jun, 2006, “A Comparative Study between CBD and RBD and the Extension of Their Functions” Tourism Tribune Vol.21 P 43-49

l Zhong Sheng, Zhang Jun, 2007,“The Tourism Planning of Harmony Culture in Ancient Villages in Southern Anhui” East China Economic Management Vol.21, No.6 Jun., 2007

l Zhang Jun, Tang Ying, 2008, “The Tourism Development in the Reform Period of China” The Research of Socialism Construction in Chinese Style P89-94

l Zhang Jun, Peng Juan, 2009,4 “Concept Concerning the Construction of Urban Tourism Image of Wuhan City With “resource Saving and Environment Friendly Society” Study and Practice, P 65-71

l Zhang Jun, Chen Duoping,2014, An Assessment of Quality of leisure Life: A subjective Study on the People of 80s, Strategy in Emerging Market: Management, Finance and Sustainable Development, Proceedings of 2013 International Conference on Strategic Management. Sichuan University Press. P819-825

l

Books:

1. “English for Hotel Staff” (eds.) The Press of Yunnan University (2000)

2. “Tourism English” (eds.) The Press of Yunnan University (2002)

RESEARCH GRANTS

Government-funded grants

Ÿ Red Tourism Planning of Lanfeng County, Hubei Province,￥30000, 2009

Ÿ Tourism Planning of Shijian County, Hubei Province,￥50000, 2011-2013

Ÿ The Development of Yitang Company,￥51000 2015,

Ÿ O2O Model of PovertyAlleviation, Hubei,￥50000 ,2015

AWARDS AND HONORS

2013，Excellent Teacher of the school

EDITORIAL BOARDS

NO

MEMBERSHIPS, CERTIFICATIONS

Member of Wuhan Tourism Association

INVITED SPEECH AND MEDIA COVERAG

1. Multi-vision Research of the Cultural Heritage Tourism Planning--------- Take Yellow Crane Tower as Example

Presented in: International Symposium on Cultural Heritage Conservation and Tourism Development 2006.9 Nanjing, China

2. The Factors in the Assessment of Authenticity in Tourism Activities------ A Case Study of Jiuzhaigou Folk Tourism Activities

Presented in：The Third China Tourism Forum 2006, 12

3. Coordination of the Tourism Resources in Wudang Mountain from the Expansion of the Concept of World Heritage

Presented in：Heritage and Tourism Conference 8-11 July 2007 - Guangzhou, China

5.The Evolvement and Reconstitution of Tourism Location—— A Case Study of Laifeng County

Presented in：2008 International Seminar on Tourism Collaboration between China and Euro-American Countries (Guang Zhou)

4. Ecotourism Chinese Style

Presented in: Hubei---Telemark Week 2009