| Ke Dan
Associate Professor
Department of Marketing and Tourism Management
Email: dke@whu.edu.cn
Phone : +86-27-68753099
PhD, Operations and Information Management,
University of Connecticut, USA (2006-2011)
MSc,Management Science, Tianjin University, China (2001-2004)
B.A., Applied Mathematics, Tianjin University, China (1997-2001)
http://ems.whu.edu.cn/mtm/szll/szllb/szllab/2014-04-01/172.html
Curriculum Vitae
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TEACHING AND RESEARCH INTERESTS
Ÿ Teaching: Principles of marketing(undergraduate course,54 lessons),pricing(undergraduate course,54 lessons),marketing engineering(undergraduate course,54 lessons)
Ÿ Research: Electronic Business, Internet Marketing, Virtual Economy, token pricing
ACADEMIC EXPERIENCE
Ÿ Associate Professor of Marketing, Wuhan University, Oct 2011–present
SELECTED PLUBLICATIONS
Ÿ “Consumer trust in 3D virtual worlds and its impact on real world purchase intention.”(Peng, Y., and D. Ke) Nankai Business Review International,
Ÿ “An Empirical Analysis of Virtual Goods Permission Rights and Pricing.”(Ke, D., S. Ba, J. Stallaert, and Z. Zhang.) Decision Sciences, Volume 43, Issue 6, 2012.
RESEARCH GRANTS
Ÿ National Natural Science Foundation of China Grant (71202121): An Experimental Study of Customer Service Quality in 3D Virtual World, Based on Media Richness Theory and Social Presence Theory
Faculty and Staff
Academics
International Exchange
