Xu Lan Professor, Department of Marketing and Tourism Management Email: lanxu@whu.edu.cn Phone : +86-27-68753112 PhD, Marketing, Wuhan University, China MSc, Marketing, Wuhan University, China Diploma, Finance, Zhongnan University of Economics and Finance, China Curriculum Vitae

TEACHING AND RESEARCH AREAS

Ÿ Teaching Focusing (Program and credit hour) : Principles of Marketing (undergraduate, 54), Service Marketing (undergraduate, 36), Consumer Psychology and Marketing Strategy (undergraduate, 36), Marketing Management (MBA, 48), Marketing Strategy (Graduate, 36), Consumer Behavior (Doctor, 36)

Ÿ Research Areas: Consumer Behavior, Service Marketing, Marketing Strategy, New Product Innovation

ACADEMIC EXPERIENCE

Ÿ Visiting Scholar,University of Illinois at Urbana-Champaign, USA, December 2013 – December 2014

Ÿ Professor of Marketing, Wuhan University, January 2013 – present

Ÿ Senior Research Associate, City University of Hongkong, July 2011 – July 2012

Ÿ Associate Professor of Marketing, Wuhan University, April 2008 – December 2012

Ÿ Assistant Professor of Marketing, Wuhan University, July 2007 – March 2008

Ÿ Postdoctor, City University of Hongkong, July 2006 – July 2007

MANAGERAL AND PRACTICAL EXPERIENCE

Ÿ Sales Manager, Humanwell Healthcare Group Co., LTD, 1997 - 2000

CONSULTING AND TRAINING EXPERIENCE (GOVERNMENT OR CORPORATE)

Ÿ Marketing Management Training Program, Dongfeng General Hospital, 2018

Ÿ Marketing Management Training Program, China Southern Airlines Hubei Branch, 2016

Ÿ Market Research Training Program, Wuhan Tobacco Group Ltd. Co, 2011

Ÿ Brand Strategy Training Program, Hubei Jingzhou Administration for Industry and Commerce, 2011

Ÿ Innovation and Marketing Management Training Program, Credit Cooperative of China, Hubei Branch, 2010

Ÿ Corporation Development Strategy Consulting Project,Suori Electric Co., LTD, 2010

Ÿ Customer Relationship Management Consulting Project, Huaxin Cement Co. LTD, 2008

Ÿ AdvertisingTraining Program and Market Research Training Program, Shengze Automobile Sales and Service Group Co. LTD, 2010

Ÿ Sales and Customer Relationship Management, Hubei Property Insurance Company, 2009

Ÿ Sales Management Training Program, Yatai Seasoning Co. LTD, 2009

Ÿ Customer Relationship Management Training Program, Hubei Saronda Co. LTD,2008

SELECTED PUBLICATIONS

Journal Papers (International)

Ÿ Xu, L., Cui*, N., Qualls, W., & Zhang, L. 2017. How socialization tactics affect supplier-buyer co-development performance of exploratory and exploitative projects: The mediating effects of cooperation and collaboration. Journal of Business Research, 78: 242-251. (SSCI)

Ÿ Wei, H., Wu, N., Wang, T., Zhou, Z., Cui, N., Xu, L., & Yang, X. 2017. Be loyal but not addicted: Effect of online game social migration on game loyalty and addiction. Journal of Consumer Behavior, 16(4): 343-351. (SSCI)

Ÿ Cui, N., Xu, L., Wang, T., Qualls, W., & Hu, Y. (2016). How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self-Other Asymmetry Effect. Journal of Cross-Cultural Psychology, 47, 1307-1320. (SSCI)

Ÿ Li, F., Xu, L., Li, T., & Zhou, N. (2015). Brant Trust in a Cross-Cultural Context: Test for Robustness of an Alternative Measurement Model. Journal of Product and Brand Management, 24, 462-471. (SSCI)

Ÿ Cui, Nan, Na Wen, Lan Xu and Yao Qin. 2013. "Contingent Effects of Managerial Guanxi on New Product Development Success." Journal of Business Research 66, no. 12 (2013): 2522-2528. (SSCI)

Ÿ Xu, Lan, Tao Wang, Nan Cui and Suhua Su. 2012. "The Impacts of Customer Participation and Company Reputation on Customer-Company Identification." International Journal of Networking and Virtual Organisations 10, no. 3-4 (2012): 247-259. (EI)

Journal Papers (Domestic)

Ÿ Cui, N., Xu, L., & Xie, W. (2016). Which one makes you regret, to do or not to do? The effect of self-regulatory mode on inaction inertia. Acta Psychologica Sinica, 48, 423-434.

Ÿ Cui, N., Xu, L., & Liu, H. (2015). The Relationship between Cultural Capital and Intergenerational Transmission of Brand Preference. Economic Management Journal, 37, 84-95.

Ÿ Cui, Nan, Lan Xu, Changzheng Wang, and Nan Zhou. 2014. “Can Examples Enhance Novelty of Consumers’ Creative Ideas? The Effects of Example Uniqueness and Designer Source”, Journal of Marketing Science, 10(1):81-96.

Ÿ Cui, Nan, Yanghong Hu, and Lan Xu. 2014. “Role Stressors in the Organizations: An Integrated Research Framework and Future Directions”, Soft Science, 28(9): 82-86.

Ÿ Xu, Lan, Nan Cui and Bei Jin. 2013. “How Does Relational Investment Yield Return? A Study on Socialization Processes of the Formation of Service Employee-Customer Relationship”, Economic Management, 35(2):74-86

Ÿ Xu, Lan, Guobin Fang, Nan Cui.2012.Customer Socialization Strategies in The Insurance Industry. Insurance Studies, 11:82-87.

Ÿ Xu, Lan, Nan Cui, and Xiaoqin Xiong(2010),“The Socialized-Consumers Mechanism the Intergenerational Influence of the Parental Brand”, Management World 83-98.

Ÿ Xu, Lan, Zhilin Yang, Nan Zhou, Fuan Li(2008),“Benevolence and Integrity:WhichIsImportant toConsumerTrust”, Journal of Marketing Science,4(1) 15-31.

Ÿ Xu, Lan (2007),“AStudy on theMotivations ofConsumer’sCreativeParticipation”,Acta Psychologica Sinica,39(2).

Ÿ Xu, Lan, Tang Wang and Xinguo Yao (2007),”TheRoutes ofProductInnovationStrategyImplementation of ChineseEnterprises:A Study under theTransitionEconomyConditions in China”,Management World,168(9)

Cases and Practical Papers

Ÿ Xu, Lan. 2010. “The Copycatting Marketing of Adivon”. Wuhan University Teaching Cases for MBA Education

Conference Papers (International)

Ÿ Xu, Lan, Wenting Xie and Nan Cui. 2014."Action or Inaction? The Effects of Regulatory Mode on the Likelihood of Action to Get the Second Best When Missing the Best." The 2014 Association for Consumer Research North American Conference, Baltimore, MD, U.S.A.

Ÿ Xu, Lan and Nan Cui. 2014."Helping Customers Learn About Service Participation: The Impacts of Customer Socialization Tactics on Service Knowledge Transfer and Task Commitment." In The 2014 AMA Winter Marketing Educators’ Conference. Orlando, Fl, U.S.A.

Monography

Ÿ Xu, Lan 2018,ServiceMarketing, Beijing: Peking University Press.

Ÿ Xu, Lan and Nan Cui 2017,Customer Socialization in Service Participation: Strategies, Mechanisms and Outcomes,Beijing: Science Press.

Ÿ Xu, Lan 2011,A Study on the Psychological Mechanisms of Consumer Creative Participation,Hubei: Wuhan University Press

Others

Ÿ

RESEARCHGRANTS

Government-fundedgrants

Ÿ TheInfluence of Retail Location Characteristics on Shopping Experience and Consumer Behavior, ￥480000,2018-2021, Ref. 71172141

Ÿ The Effect of Temporal Information on Consumer Experience: A Perspective of The Implicit Relations between Time and Experience,￥640000, 2015-2018, Ref. 71472142

Ÿ The Research on Customer Socialization: Theoretical Framework and Empirical Investigation,￥440000, 2012-2015,Ref. 71172208

Ÿ A Study on the Psychological Mechanisms of Consumer Creative Participation,￥160000, 2008-2010, Ref. 71172208

Corporate-fundedgrants

Ÿ Suori Electric Corporation Development Strategy Consulting Project, 2010

Ÿ Customer Relationship Management Consulting Project, Huaxin Cement Co. LTD, 2008

AWARDS AND HONORS

Ÿ Best Paper Award, Hubei Marketing Association Annual Conference, 2017.

Ÿ Best Paper Award, Hubei Marketing Association Annual Conference, 2014.

Ÿ Best Paper Award, JMS Annual Conference, 2011

Ÿ The Third PrizeofExcellence Award ofHumanities andSocial Science awarded byPeople's Government of Hubei Province, 2011

Ÿ The Second Prize in the Wuhan University’s Teaching Competition for Youth Teachers,2008

EDITORIAL BOARDS

Ÿ NSFC, Ad hoc Reviewer

Ÿ Acta Psychologica Sinica, Editorial Board Member

Ÿ Management World, Ad hoc Reviewer

Ÿ Journal of Marketing Science, Ad hoc Reviewer

Ÿ Chinese Journal of Management, Ad hoc Reviewer

MEMBERSHIPS, CERTIFICATIONS

Ÿ Member of the American Marketing Association

Ÿ Member of the Association for Consumer Research

Ÿ General Secretory of Hubei Marketing Association

INVITED SPEECH ANDMEDIA COVERAGE