Wang Changzheng Lecturer Department of Business Administration Email: 863217230@qq.com Phone : +86-27-68753027 PhD, Economics, Wuhan University, China（1997-2000） MSc, Management, Wuhan University, China（1994-1997） B.A., Management, Wuhan University, China（1986-1990） Curriculum Vitae

TEACHING AND RESEARCH AREAS

Ÿ Teaching courses : Consumer Behavior(undergraduate course,54 lessons), Marketing(undergraduate course,54 lessons)

Ÿ Research Areas : Consumer Behavior, Brand Management, Marketing Strategy

ACADEMIC EXPERIENCE

Ÿ Professor ofDepartment ofMarketing and Tourism Management,Wuhan University,October 2007 – present

Ÿ Associate Professor ofDepartment ofMarketing and Tourism Management,Wuhan University,October 2002 –October 2007

Ÿ Lecturer ofDepartment of Marketing and Tourism Management, Wuhan University,July2000 –October 2002

MANAGERAL AND PRACTICAL EXPERIENCE

Ÿ Public employee, Yichang Administration for Industry & Commerce,1990-1994

CONSULTING AND TRAINING EXPERIENCE (GOVERNMENT OR CORPORATE)

Ÿ JASS jewelry consumer market survey and marketing management consulting, Shenzhen Junan Jewelry Co., Ltd., 2016-2017

Ÿ The performance of Hubei consumer protection and‘12315’ image survey, HubeiAdministration for Industry & Commerce, 2015-2016

Ÿ Fotile’s brand image strategy and management consulting, Fotile Group Ltd.,2014-2015

Ÿ Hubei sports lottery marketing management Consulting, Hubei Management Center of Sports Lottery, 2011-2012

SELECTED PUBLICATIONS

Journal Papers

Ÿ Wang Changzheng, He Shan and Wang Kui, 2015.‘Research on How AdditionalReview Affects Perceived Usefulness ofReview’, Journal of Management Science, 28(3), pp.102-114.

Ÿ Wang Changzheng and Zhou Xuchun, 2012.“Will Postmodernism Lead to Disloyalty to Brand? How the Nature of Postmodern Consumer Influence their Loyalty to Symbolic Brand”, Journal of Marketing Science, 8(3), pp.11-29.

Ÿ Wang Changzheng , Zhou Xuchun and Huang Minxue, 2012.“Seeking Similarity or Reserving Differences: How Face Facilitate or Restrict Consumer’s Need for Uniqueness”, 8(4), pp.18-34.

Ÿ Zhou Xuchun and Wang Changzheng, 2015. ‘Study on the Effect of Group Associated Brand from the Perspective of Group’，Soft Science, 29(4), pp.75-78.

Ÿ Huang Minxue,Zhou Xuechun andWang Changzheng, 2014.‘Are More Professional Customers Less Loyalty? An Em-pirical Study of Paradox of Customer Expertise of Fund Investors’, NanKai Business Review, 17(1), pp.105-112.

Conference Papers (International)

Xuechun Zhou, Changzheng Wang, “The Impact of Symbolic Brand on Consumers’ Loyalty”, Information Management, Innovation Management and Industrial Engineering (ICIII), 2012 International Conference , EI

Changzheng Wang, Xuechun Zhou,“Unique Consumption or Status consumption?the Impact of Face on Symbolic Consumer-brand Relationshhip”,3rd International Symposium on Information Engineering and Electric Commerce(IEEC 2011), CPCI-S

Changzheng Wang, Xuechun Zhou, Postmodernism Effect on Brand Loyalty, The International Conference on Business Management and Electronic Information，BMEI2012

Textbooks

Ÿ Wang Chengzheng, 2003. ‘Consumer Behavior’, Wuhan University Press.

Monography

Ÿ Wang Chengzheng, 2002.‘Firm Merger and Acquisition: a Synthetic Frame of Theoretical Analysis Based on Corporation Competence theory’, Wuhan University Press.

Ÿ Wang Chengzheng, 2014.‘Research on Symbolic Consumption, Symbolic Image of Brand and its Effects’, Wuhan University Press.

Others

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RESEARCHGRANTS

Government-fundedgrants

Ÿ Wang Chengzheng, Symbolic Brand: the Dimensions, Effect and Mechanism of Symbolic Meanings,￥180 thousand, Supported by National natural Science Foundation of China, Ref.70672069

Ÿ Wang Chengzheng, Chinese Face, Symbolic Consumption and Consumer’s Response to Brand Meanings,￥420 thousand, Supported by National natural Science Foundation of China, Ref.71172212

Ÿ Wang Chengzheng, Symbolic Consumption, Symbolic Positioning of Brand and its Effect onConsumer’s Response,￥50000, Ref.06JA630050

Corporate-fundedgrants

Ÿ Wang Chengzheng,The performance of Hubei consumer protection and‘12315’ image survey,￥98000

Ÿ Wang Tao and Wang Chengzheng,Fotile’s brand image strategy and management consulting,￥1.30 million

Ÿ Wang Chengzheng,Hubei sports lottery marketing management Consulting,￥350 thousand

AWARDS AND HONORS

Ÿ Twice top 10 Teachers for Undergraduate Programs at EMS of Wuhan University, the course of “Consumer Behavior”

Ÿ AwardedExcellent doctoral thesis of Hubei Province, 2000

EDITORIAL BOARDS

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MEMBERSHIPS, CERTIFICATIONS

Ÿ Executive Director fChina Marketing Association of University

Ÿ Executive Director of Hubei Marketing Academy

INVITED SPEECH ANDMEDIA COVERAGE