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Dou Wenyu: To write or not to write, not a purely personal decision? The effect of others on consumer online product reviews-- An Empirical Analysis
Date:2012-12-14

Speaker:Dou Wenyu,

Topic:To write or not to write, not a purely personal decision?The effect of others on consumer online product reviews-- An Empirical Analysis

Time:December 17, 2012, 9:00-11:30am

Location:B127, EMS

Organizer:Department of Marketing & Tourism Management