From July 4 to 7, a delegation led by Professors Zeng Fue, Xu Lan, Shou Zhigang, and Tang Yangyi from our Marketing and Tourism Management Department participated in the 13th China Marketing International Conference (CMIC 2025) in Xuzhou. The event, jointly organized by the CMIC Committee, Chinese Scholars Marketing Association, and China University of Mining and Technology, attracted leading scholars to explore "Marketing Innovation, Organizational Transformation and Sustainable Development in the Digital Intelligence Era."

Professor Zeng Fue delivered a groundbreaking keynote address titled "Marketing Biases in Generative AI," which became one of the conference's most discussed presentations. Her research identified three fundamental biases in AI-driven marketing - small-world, operational rules, and symbolic biases - while proposing practical solutions through enhanced data systems and improved algorithmic interpretation. This timely work provides crucial theoretical guidance for businesses navigating AI implementation challenges.

The department demonstrated strong academic leadership throughout the event. Professor Xu Lan brought her expertise to the main stage as a plenary session co-chair, while Professor Shou Zhigang offered valuable publishing insights during the "Meet the Editors" forum, highlighting opportunities at the prestigious Luojia Management Review. Their participation reinforced our institution's reputation as a center of marketing scholarship.

Our graduate researchers showcased the department's emerging talent. PhD candidate Guo Minrui presented innovative work on digital transformation's impact on corporate political strategies, while alumna Zhan Mengmeng shared fascinating findings about visual framing effects in product marketing. These presentations reflected the department's commitment to nurturing the next generation of marketing scholars.

Beyond the formal program, the conference provided rich opportunities for academic exchange and collaboration. Participants engaged in vibrant discussions about digital transformation challenges, sustainable marketing practices, and cross-cultural consumer behavior. These interactions helped strengthen existing partnerships while establishing new connections with international institutions.

The successful participation in CMIC 2025 underscores our Marketing and Tourism Management Department's growing influence in shaping global marketing discourse. By combining cutting-edge research with practical applications, our faculty and students continue to advance marketing scholarship while addressing real-world business challenges in the digital age.

Reporter: Wang Xueying | Reviewer: Huang Minxue