Professor Wang Tao from Wuhan University School of Economics and Management, along with PhD candidates Ye Yongqing and Deng Xiaoyang (*corresponding author), has been honored with the exclusive "Best Overall Conference Paper" award at the prestigious 2025 AMA Global Marketing SIG Conference (Sydney, Australia) for their groundbreaking research on global supply chain dynamics.

Award-Winning Research Highlights
The study, titled *"Crisis-Driven Regulatory Interventions and Buyer-Supplier Conflict in Global Supply Chains: Evidence from COVID-19 Lockdowns"*, examines how pandemic containment policies influenced international buyer-supplier conflicts. Combining institutional theory with crisis management frameworks, the research demonstrates that temporary yet stringent regulations can stabilize uncertain environments and enhance supply chain coordination.

Academic Recognition

PhD candidate Deng Xiaoyang's conference presentation sparked vibrant scholarly discussions on theoretical frameworks and methodology. The paper received exceptional acclaim from:

• Prof. Aysegul Ozsomer (Editor-in-Chief, Journal of International Marketing), who invited submission to a special issue

• Prof. Peter Magnusson (Editor, Journal of International Management)

• Prof. Goksel Yalcinkaya (Chair, AMA Global Marketing SIG), who co-presented the award

About the Conference

Organized by the American Marketing Association and Journal of International Marketing, the AMA Global Marketing SIG Conference (May 23-26, Sydney) is a premier academic forum attracting leading scholars worldwide to address cutting-edge marketing challenges.

Reporter: Deng Xiaoyang | Reviewer: Huang Minxue