Wuhan Economic & Technological Development Zone is accelerating its efforts to build "China's Auto Valley." By focusing on cutting-edge fields such as intelligent connectivity and new energy vehicles, the region is driving the automotive industry toward high-end, intelligent, and green development. As a key component of "China's Auto Valley," the M-Hero Technology Industrial Park is committed to creating a green and intelligent factory that integrates "intelligent manufacturing, high-end customization, and off-road experiences," becoming a new symbol of the regional industrial cluster.

On March 11^th, Chinese and international postgraduate students in the Master of International Business from Wuhan University embarked on an in-depth learning journey at Dongfeng Motor Group Co.,Ltd. Mengshi Automobile Technology Company (hereinafter referred to as M-Hero Technology). Students from Asia, Africa, Europe, and the Americas join the trip. The company visit combined field research with cross-border exchanges, integrating international business theories with real-world experiences, has broadened the global vision of students from Wuhan University, and laid a solid foundation for their future careers in the field of international business.

Director of the Human Resources Department at M-Hero Technology, Mr. Cheng MENG, guide the visit all in English. He introduced the founding background of M-Hero and explained how the brand draws inspiration from history, integrating Chinese cultural elements into the design philosophy of luxury off-road vehicles. M-Hero aims to provide customers with a unique driving experience and position itself as a pioneer in "luxury electric off-road culture." He demonstrated various M-Hero models, emphasizing their outstanding performance in different terrains, and elaborated the brand's global market positioning and target customer groups.

The brand name "M-Hero" originates from the imagery of " Heros" in ancient Chinese poetry, first appearing in Emperor Liu Bang's Song of the Great Wind:

"The great wind rises, clouds fly high, my might reigns over the land as I return home.

How can we find heros to guard the four corners of the land!"

The term "warriors" in this poem symbolizes courage, strength, and fearlessness. M-Hero Technology integrates this imagery into its brand name, not only reflecting the tough and fearless characteristics of its products, but also embodying the brand’s boldness and resilience in global market competition.

M-Hero Technology's core technologies are independently developed by Dongfeng. As a vanguard of Dongfeng’s "Technology Leap" initiative, Dongfeng Technology Center remains committed to technological self-reliance and innovation. M-Hero inherits Dongfeng Group’s deep-rooted military vehicle manufacturing expertise, honored with the National Science and Technology Progress Award, instilling the brand with a fearless and conquering spirit. In response to the trends of zero emissions, the rise of Chinese brand culture, and the development of new technologies, M-Hero follows the "Rising in the East" strategy and the "Technology Leap" action plan. Leveraging industry-leading technologies such as the world's first luxury electric off-road architecture M TECH, a 540° transparent chassis, a superpower system, rear-wheel steer-by-wire, and military-grade protection, M-Hero has demonstrated strong capabilities and a leading position in intelligent off-road driving, setting a new benchmark for Chinese brands in the global market.

Students participated in group experiences to test the off-road capabilities of M-Hero vehicles. They felt the vehicle’s explosive acceleration, with its powerful thrust delivering an exhilarating experience. In the hill-climbing test, the vehicle ascended steep slopes effortlessly. Next, as the vehicle navigated rocky roads, its robust chassis played a crucial role, ensuring a relatively stable ride despite the rough terrain. Students were highly impressed by the vehicle’s powerful performance, agile handling, and high-tech features, gaining a profound appreciation of M-Hero’s unrivaled technical advantages in the off-road segment.

International and Chinese students alike marveled at how China's automotive industry continues to enhance technological applications, fostering confidence in branding, technology, products, and values. Given the growing uncertainties in the external environment, high-level international business professionals must not only possess solid expertise and exceptional cross-cultural communication skills but also embrace a sense of social responsibility and a global perspective to navigate the complexities of the international economic landscape. The perseverance and unwavering commitment embodied in M-Hero’s corporate culture inspired students to forge ahead in international business, contributing to the high-quality development of countries along the “Belt and Road” with determination and courage.

After the off-road experience, students engaged in in-depth discussions with company executives from Human Resources, Sales, Manufacturing and Technology Department, provided detailed insights into international strategy, digitalization and ESG. This visit not only offered students a deep understanding of the new energy vehicle industry but also allowed them to witness firsthand innovative strength of "China’s Auto Valley" in high-end manufacturing. The innovative model of the M-Hero Technology Industrial Park showcased Wuhan Economic & Technological Development Zone’s "Auto Valley Acceleration" in advancing the transformation and upgrading of the automotive industry.

This journey to M-Hero is one example in experiential education in Master of International Business program at Wuhan University. During this visit, students stepped beyond the classroom and into the frontline of enterprises, immersing themselves in a real business environment, engaging in deep exchanges with industry elites, and gaining precise insights into market trends and technological innovations. This experience not only broadened their international horizons but also deepened their understanding of their field of study. Inspired by this experience, students of International Business program from Wuhan University will carry forward M-Hero Technology’s spirit of innovation, embrace their mission, and contribute their wisdom and strength into their future career in international business.

Written by: Haoyuan Qi

Reviewed by: Lin Guo