主讲人：Nancy Y. Wong

　　讲座地点：B251

　　讲座时间：2016年11月17日（周四）上午9：30-11:30

　　讲座摘要：

　　This research conceptualizes and develops the Perceived Economic Mobility Scale (PEMS), which measures the degree to which individuals perceive a society as mobile in the way that it allows people to move up the economic ladder in relative standing. A series of 12 studies provided evidence that PEMS possesses a replicable unidimensional factor structure, reasonable internal consistency, nomological and discriminant validity, known-group validity, and predictive validity. Following that, two empirical studies revealed that PEMS predicts financial behaviors such that people take more financial risks when they perceive society as economically mobile.

　　个人简介：

　　Nancy Y. Wong教授毕业于密歇根大学安娜堡分校，获得商务管理博士学位。现任教于威斯康星大学麦迪逊分校，终身正教授，担任消费者科学系系主任，以及零售创新的Kohl’s主席。

　　Nancy Y. Wong教授集中于跨文化研究、物质主义研究以及消费者决策与公共政策研究。有近20篇论文发表于Journal of Consumer Research,Journalof Business Research,以及Journal of Consumer Psychoclogy等国际一流期刊。