The Conference Theme is on transnational corporations and China, with the major topics as listed but not limited to the following:
 Chinese Firms’ Outward FDI, Global Strategy, and Overseas Merger & Acquisition
 Chinese Firms’ International Marketing, HR and Operations Management
 Cross-Cultural Management for TNCs’ Management in China and the World
 E-Commerces in a Global Context
 Globalization and Agricultural Development in China and the World
 Globalization of R&D and Innovation Management
 International Trade and Investment Theories & Policies in China and the World
 International Entrepreneurship and SMEs’ Internationalization
 Service Industry’s Globalization
 TNCs’ Business Ethics and Sustainability in China and the world
 TNCs’ Development and Management in China
 TNCs’ Global Supply Chain Management (Logistics, Sourcing, Purchasing, etc.)