English Version
学院简介 历史沿革 机构设置 现任领导 院长寄语 历任领导 咨询委员会
学科工作 学科采风 科研工作 科研项目 博士后科研流动站
本科教学 专业学位 研究生教学 高端培训 继续教育
招生信息 专业介绍 招聘信息 职业规划 毕业生信息 毕业生去向(Placement of Graduates) EFMD国际人才网
国际交流 合作项目 国际认证 办事指南
本科生学工网 研究生学工
党建巡礼 学院简报 学习参考 管理制度 教工之家
校友名录 杰出校友 历史名人 MBA联合会 EMBA校友会
珞珈经管高端论坛第六期:Contract Manufacturing or Original Design Manufacturing? The Role of Consumer Preference

讲座题目:Contract Manufacturing or Original Design Manufacturing? The Role of Consumer Preference Information
报告时间:2019年9月12日(周四) 下午16:00-17:30
摘要:To develop a new product, an original equipment manufacturer (OEM) can choose either an original design manufacturing (ODM) strategy under which both the design and manufacturing processes are outsourced to the supplier, or a contract manufacturing (CM) strategy under which only the manufacturing process is outsourced. The OEM acquires private consumer preference information (CPI) for fitness of design, and decides whether to share it with the supplier. Although crucial to successful product development in many industries, choosing between CM or ODM outsourcing strategy (i.e., whether to also outsource product design) and the effects of CPI have not been examined in the existing literature in a product development context. We show how the trade-off between cost efficiency and the value of CPI predicts the appropriate outsourcing strategy. We find that, in contrast to demand information, CPI creates a preference effect, which enhances product design accuracy and affects market demand; and the OEM may share its private information voluntarily, helping the supply chain members achieve a Pareto improvement. Our findings imply that consumer preference uncertainty under different cost structures plays the key role in determining the outsourcing strategy. The value of CPI is high when consumer preference uncertainty is high, and the OEM should adopt the CM strategy for high-end products that usually face high consumer preference uncertainty. Under the ODM strategy, the OEM should consider sharing CPI with the supplier, a strategy that may help to better realize the value of CPI for both supply chain members.
主讲人简介 :LIU Liming is a chair professor in the Faculty of Business, Lingnan University in Hong Kong. Prior to his current position, he was with the Faculty of Business, Hong Kong Polytechnic University from 2006 to 2011, and with the Department of Industrial Engineering and Logistics Management, Hong Kong University of Science and Technology from 1993 to 2006. His research areas include supply chain management, inventory theory, empirical research in OM-Accounting/Finance interface, and queueing systems. His works appear in Management Science, Operations Research, Manufacturing and Service Operations Management, Production and Operations Management, Queueing Systems, EJOR, TRB, TRE, IIE Transactions, JAP, and NRL.

发布时间:2019-09-06 13:41:31 浏览人数:
查询服务:2019普通本科生转专业成绩查询 | 本科教务系统 | 研究生教务系统 | 科研管理系统 | E科之家 | 校历查询 | 交通查询 | 网站管理
相关链接:《经济评论》 | 《珞珈管理评论》 | 康腾实践中心