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珞珈营销科学学术论坛第62期

  题:Natural/Field Experiment Research

  人:王文博  副教授 香港科技大学

  点:经济与管理学院B249

  间:2018年11月8日,09:30---11:00

  要:

  The seminar will discuss and share thoughts on publishing empirical research using field data from experiments. We will focus on a few such publications and working papers from both modeling and behavioral research as examples to discuss natural/field experiment research.  

  主讲人简介:

  Professor Wenbo Wang is associate Professor with tenure in the Marketing Department at the Hong Kong University of Science and Technology. He earned PhD degree at New York University Stern Business School. Professor Wang’s research interests focus on unstructured data, advertising, social media, green marketing. His research appears at Marketing Science, Journal of Marketing Research, Journal of Consumer Research. He was invited to give research seminar by Washington University, Boston University, PKU, Tsinghua, HKU, CKGSB, CEIBS, Tencent, Facebook, and exposed at Stanford Business Insight, TVB, Knowledge@Wharton, and South China Morning Post. Professor Wang won the Early Career Award from the Hong Kong Government RGC. Professor Wang worked as data scientist or training consultant with P&G, Boehringer Ingelheim, Citibank, Weibo, Apple Daily, Hainan Airline, Chongqing Government, GAC group, etc. Professor Wang won Franklin Prize for Teaching Excellence. He has been teaching social media, digital marketing, big data for MSc, EMBA, EDP.

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发布时间:2018-11-02 10:29:30 浏览人数:
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