Cui Nan Professor (Associate head), Department of Marketing and Tourism Management Email: nancui@whu.edu.cn Phone : 027-68753112 PhD, Management, Wuhan University, China (2004-2008) MA, Management, Wuhan University, China (2001-2004) BA, Management, Wuhan University, China (1997-2001) Curriculum Vitae

TEACHING AND RESEARCH AREAS

Ÿ TeachingFocusing (Program and credit hour): Marketing(undergraduate, 54), Social Psychology(undergraduate,36), Consumer Psychology and Marketing Strategy(undergraduate,36),Marketing Strategy(graduate, 36), Marketing Management Affairs(MBA, 36), Advanced Marketing Research Methods (graduate, 36)

Ÿ Research Areas :marketing strategy, consumer behavior

ACADEMIC EXPERIENCE

Ÿ Professor, Department of Marketing and Tourism Management, Wuhan University, Nov. 2015 – present

Ÿ Associate Professor, Department of Marketing and Tourism Management, Wuhan University, Nov. 2010 – Nov. 2015

Ÿ Assistant Professor, Department of Marketing and Tourism Management, Wuhan University, Jul. 2008 – Nov. 2010

Ÿ Visiting Scholar,University of Illinois at Urbana-Champaign, USA, Dec. 2013 – Dec. 2014

Ÿ Research Assistant, City University of Hong Kong, Jan. 2011 – May 2011

Ÿ Senior Research Associate, City University of Hong Kong, Jul. 2009 – Aug. 2009

Ÿ Senior Research Associate, City University of Hong Kong, Jul. 2008 – Aug.2008

Ÿ Research Assistant,City University of Hong Kong, Mar. 2006 – Jul. 2007

CONSULTING AND TRAINING EXPERIENCE (GOVERNMENT OR CORPORATE)

Ÿ Marketing Management Training, PICC Property and CasualtyCompany Limited (Wuhan Division), 2013

Ÿ “SEPTWOLVES” Brand Consulting Project, China Tobacco Fujian Industrial Co., Ltd., 2008-2009

SELECTED PUBLICATIONS

Journal Papers (International)

Ÿ Cui, N., Xu, L., Wang, T., Qualls, W., & Hu, Y. (2016). How Does Framing Strategy Affect Evaluation of Cultural Hybrids? The Self-Other Asymmetry Effect. Journal of Cross-Cultural Psychology, 47(10), 1307-1320. (SSCI, B).

Ÿ Cui, N., Wen, N., Xu, L., & Qin, Y. (2013). Contingent effects of managerial guanxi on new product development success. Journal of Business Research, 66(12), 2522-2528. (SSCI, A-)

Ÿ Dou, W., Lim, K. H., Su, C., Zhou, N., & Cui, N. (2010). Brand Positioning Strategy Using Search Engine Marketing. MIS Quarterly, 34(2), 261-279. (SSCI/SCI/EI, A)

Ÿ Cui, N., Wang, T., & Xu, S. (2010). The influence of social presence on consumers' perceptions of the interactivity of web sites. Journal of Interactive Advertising, 11(1), 36-49.

Ÿ Xu, L., Wang, T., Cui, N., & Su, S. (2012). The impacts of customer participation and company reputation on customer-company identification. International Journal of Networking and Virtual Organisations, 10(3-4), 247-259. (EI)

Journal Papers (Domestic)

Ÿ Cui, N., Xu, L., & Xie, W. (2016). Which one makes you regret, to do or not to do? The effect of self-regulatory mode on inaction inertia.Acta Psychologica Sinica, 48(4), 423-434.

Ÿ Cui, N., Xu, L., & Liu, H. (2015). The Relationship between Cultural Capital and Intergenerational Transmission of Brand Preference.Economic Management Journal, 37(2), 84-95.

Ÿ Cui, N., Xu, L., Wang, C., & Zhou, N. (2014). Can Examples Enhance Novelty of Consumers' Creative Ideas? The Effects of Example Uniqueness and Designer Source.Journal of Marketing Science, 10(1), 81-96.

Ÿ Wang, T., Xie, Z., & Cui, N. (2014). Have A Good Chat with the Brand: The Impact of Personified Brand Communication on Consumer Brand Attitude.Acta Psychologica Sinica, 46(7), 987-999.

Ÿ Cui, N., & Wang, C. (2010). Dimensions and Measurement of Symbolic Brand Image.Journal of Business Economics, 228(10), 52-60.

Ÿ Xu, L., Cui, N., & Xiong, X. (2010). The Mechanism of consumer socialization in the Intergenerational Influence of Parental Brand.Management World(4), 83-98,187.

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Textbooks

Ÿ Cui, N. Chapter 2 & Chapter 3 in Corporate Strategic Management (2014), Tsinghua University Publishing House.

Monography

Ÿ Cui, N. (2015).Consumers’ Perception of Authenticity: Antecedents, Internalization Processes, and Consequences.Wuhan: Wuhan University Publishing House.

Others

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RESEARCHGRANTS

Government-fundedgrants

Ÿ The Effects of Location Features on Consumers’ Preference and Usage of Mobile Media: A Socioecological Psychology Perspective, Supported byNational Natural Science Foundation of China,￥620000, 2015-2018, Ref.71472141

Ÿ Market Orientation Based Business Model Innovation: Theoretical and Empirical Studies, Supported byNational Natural Science Foundation of China,￥530000, 2013-2016, Ref.71272225

Ÿ The Influence of Advertising context constructing on Advertising Effects, Supported byNational Natural Science Foundation of China,￥180000, 2010-2012, Ref.70902054

Corporate-fundedgrants

Ÿ E-government and Government Service Innovation Performance in Pingshan New District, Shenzhen City, 2015

International collaborativegrants

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AWARDS AND HONORS

Ÿ Luojia Young Scholar, Wuhan University, 2016-2018

Ÿ Luojia Excellent Talents Program, Economics and Management School, 2016-2018

Ÿ Best Paper Award, Hubei Marketing Association Annual Conference, 2014.

Ÿ Best Paper Award, JMS Annual Conference, 2011

EDITORIAL BOARDS

Ÿ Journal of Marketing Science, Ad hoc Reviewer

Ÿ Journal of Management Science in China, Ad hoc Reviewer

Ÿ Management Review (in China), Ad hoc Reviewer

MEMBERSHIPS, CERTIFICATIONS

Ÿ Executive council member, Hubei Marketing Association

Ÿ Member, China Marketing Association of University

Ÿ Academic secretary, Academic Committee in China Marketing Association of University

Ÿ Committee member, Steering Committee of Doctoral Students in China Marketing Association of University