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副教授 首页 - 师资队伍 - 全职教师 - 市场营销与旅游管理系 - 副教授 - 正文
赵晶
赵 晶
副教授
市场营销与旅游管理系
Email: zhaoj@whu.edu.cn
电话: +86-27-68756536
博士, 消费者科学,美国普渡大学 USA (2006-2011)
硕士, 管理学, 南开大学 (1998-2001)
学士, 管理学, 南开大学 (1994-1998)
  

教学和研究领域  

教学课程:市场营销、消费者行为、定价策略  

研究领域:消费者行为、品牌管理、服务营销  

学术经历  

副教授,武汉大学,20167月—至今  

讲师武汉大学2014820167  

师资博士后,武汉大学20128- 20147  

主要论文及书籍(近五年或过去十年较有社会影响力的)  

国际期刊论文  

Zhao, J., Ha, S.., & Widdows, R. (2016). The Influence of Social Capital on Knowledge Creation in Online Health Communities. Information technology and management, 17(4), 311-321 (SSCI).  

Zhao, J, Wang, T, Fan, X. (2015). Patient Value Co-creation in Online Health Communities: The Effects of Social Identity on Knowledge Contribution and Membership Continuance Intention. Journal of service management, 26(1), 72-96 (SSCI).  

Wang, T., Zhou, L., Mou, Y., & Zhao, Jing. (2014). Study of Country-of-origin Image from Legitimacy Theory Perspective: Evidence from the USA and India. Industrial Marketing Management, 43, 769-776 (SSCI).  

Zhao, J., Ha, S.., & Widdows, R. (2013). Building Trusting Relationships in Online Health Communities. Cyberpsychology, Behavior, & Social Networking, 16, 650-657 (SSCI).  

Anaza, N. & Zhao, J. (2013). Encounter-Based Antecedents of E-customer Citizenship Behaviors. Journal of Services Marketing, 27, 130-140 (SSCI).  

Zhao, J., Abrahamson, K., Anderson, J., Ha, S., & Widdows, R., (2013). Trust, Empathy, Social Identity, and Contribution of Knowledge within Patient Online Communities. Behaviour & Information Technology, 32, 1041-1048 (SSCI).  

 

国内期刊论文  

赵晶和汪涛 (2014). 社会资本、移情效应与虚拟社区成员的知识创造, 《管理学报》,第十一期, 921-927.  

赵晶(2015. 在线购物环境下感知价值与顾客公民行为, 《珞珈管理评论》,102),85-91.  

谢志鹏、赵晶(2017). 高冷还是温情?温暖程度对消费者奢侈品广告态度影响, 《珞珈管理评论》,23(4), 138-155.  

谢志鹏、汪涛、赵晶(2018). 营销中“可爱感知”研究综述,《外国经济与管理》,405, 56 68.  

国际会议论文  

Zhao, J, W, T., & Nwamaka, A. (2013). The Relationship between E-shopper Perceptions of Value and Citizenship Behaviors: An Empirical Investigation. 2013 AMA summer educator’s conference, Boston, USA.  

Nwamaka, A. & Zhao, J. (2013). Encounter-Based Antecedents of E-customer Citizenship Behaviors. 2013 AMA winter educator’s conference, Las Vegas, USA.  

Zhao, J., Abrahamson, K.., Anderson, J., Ha, S., & Widdows, R. (2012). Trust, empathy, social identity, and contribution of knowledge within patient online communities. 2012 Society for the Study of Social Problem annual meeting, Denver, USA.  

Zhao, J., Ha, S., & Widdows, R. (2012). The influence of social capital on knowledge creation in online healthcare communities. 2012 Global Marketing Conference at Seoul, Seoul, Korean.  

Zhao, J. (2012). Meta synthesis of business model for effective health care management in hospital sector. 2012 International Joint Conference on Service Sciences, Service Innovation in Emerging Economy: Cross-Disciplinary and Cross-Cultural Perspective. 2012 International Joint Conference on Service Science, Shanghai, China.  

 


科研基金  

主持国家自然科学基金青年项目,基金号:71302095  

主持中国博士后特别资助项目,基金号:2014T70743