Faculty and Staff
Shou Zhigang
Professor
Department of Marketing and Tourism Management
Email: mkshou@whu.edu.cn
Phone : +86-27-68753175
PhD, Marketing, Business School, Wuhan University, P.R.China (2001-2005)
MSc, Management, University of Poitiers, France (1998-2000)
B.A., Mathematics, Nanchang University, China (1990-1994)
Curriculum Vitae

TEACHING AND RESEARCH AREAS

Ÿ Teaching courses : Marketing Managementundergraduate,54; Marketing Research(MBA,36) 

Ÿ Research Areas : Marketing Strategy; Organizational Marketing

 

ACADEMIC EXPERIENCE

Ÿ Professor of Marketing, Wuhan University, December 2012 – present

Ÿ Research Fellow, City University of Hong Kong, July 2011 August 2013

Ÿ Associate Professor of Marketing, Wuhan University, December 2008 – November 2011

Ÿ Senior Research Associate, City University of Hong Kong, November 2006 – October 2007

Ÿ Assistant Professor of Marketing, Wuhan University, July 2005 - November 2008

Ÿ Instructor, Nanchang University, 1994 - 2005

 

MANAGERAL AND PRACTICAL EXPERIENCE 

Ÿ Senior Assistant of CEO, Hunan Huameiou Real Estate Co., Ltd, 2003 - 2006

Ÿ CEO, Jiangxi Zhenghua Tech Co., Ltd, 1995 - 1997

 

CONSULTING AND TRAINING EXPERIENCE (GOVERNMENT OR CORPORATE)

Ÿ Service Marketing Management, PICC, August 2014--July 2015

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SELECTED PUBLICATIONS

 

Journal Papers (International)

Ÿ Zhu, W. T., Su, S., Shou, Zhigang* (2017, in press) Social ties and firm performance: The mediating effect of adaptive capability and supplier opportunism. Journal of Business Research78,226-232. A- Category

Ÿ Shou,Zhigang*, Zheng, Vivian (Xu), Zhu, W.T. (2016). Contract ineffectiveness in emerging markets: An institutional theory perspective. Journal of Operations Management, 46(6): 38-54. A- Category, On the list of UTD 24 top journals

Ÿ Wang F., Huang, M. X., Shou, Zhigang*. (2015) Business expansion and firm efficiency in the commercial banking industry: Evidence from the US and China. Asia Pacific Journal of Management, 32(2): 551-569 (B+ Category).

Ÿ Shou,Zhigang, Chen, J., Zhu, W.T., Yang, L.H. (2014) Firm Capability and Performance in China, the Moderating role of Guanxi and Institutional Forces in Domestic and Foreign Contexts. Journal of Business Research, 67(2): 77-82. A- Category

Ÿ Shou, Zhigang*, Yang, L.H., Zhang, Q.Y., Su, C. T. (2013) Market munificence and inter-firm information sharing: The moderating effect of specific assets. Journal of Business Research, 66(10): 2130-2138. A- Category

Ÿ Shou, Zhigang, Guo, R., Zhang, Q. Y., Su, C. T. (2011) The Many Faces of Trust and Guanxi Behavior: Evidence from Marketing Channel in China. Industrial Marketing Management. 40 (4): 503-509. (B+ Category).

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Journal Papers (Domestic)

Ÿ Shou Zhigang, Wenting Zhu, Chenting Su, Nan Zhou, 2011. How does Behavioral Control Affects Trust relationship in Marketing Channel”, a Study based on Role Theory and Justice Theory, Management World, No.10, pp.42-33. 

 

 

Cases and Practical Papers

Ÿ Shou ZhigangThe Marketing Strategy in Orange Hotel. 2010, Wuhan University.

 

Conference Papers (International)

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Textbooks

Monography

Others

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RESEARCH GRANTS

 

Government-funded grants

Ÿ A Study on Interfirm Governance Mechanism in the Context of Multilateral Cooperation , 540000, 2013, SNCF, Ref.71372128

Ÿ A Study on Interorganizational Trust based on Social Network, 430000, 2011, SNCF, Ref.71172210.

Ÿ A Study on Trust Mechanism in Marketing Channel.180000, 2008, SNCF, Ref.70802046.

 

AWARDS AND HONORS

Ÿ Best Paper Award, 2012 Global Innovation and Knowledge Academy Conference (Spain, Valencia), 2012

Ÿ Award in the 2rd Teaching Competition at Economics and Management School of Wuhan University, 2008

Ÿ Top 10 Teachers for Undergraduate Programs at EMS of Wuhan University, the first term of 2009-2010the course of “Marketing Management”

 

EDITORIAL BOARDS

Journal of Operations Management, Journal of Business Research, Asia Pacific Journal of Management, Industrial Marketing Management

MEMBERSHIPS, CERTIFICATIONS

Ÿ Member of Chinese Marketing Association

 

INVITED SPEECH AND MEDIA COVERAGE

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